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Nissan's new marketing Leaf
Nissan Motor's new electric car, the Leaf, has a much more critical -- and less obvious -- mission than to enhance the cause of gasoline-free driving....
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What's in a new logo?
It can invigorate a company's image or squander its brand equity. To see which gambles paid off, Fortune turned to a few experts to judge some of the ...
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Ericsson's new strategy chief: It's all good
By Stephanie N. MehtaDouglas L. Gilstrap, newly named head of strategy for Ericsson (ERIC) doesn't start his new gig until Oct 1, but it is pretty cle...
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Murdoch's marketing firm takes another legal hit
News America, assailed for bully tactics, gets tagged with a $300 million verdict.By Jennifer ReingoldThe legal setbacks just keep coming for News Ame...
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Microsoft's new brain
來(lái)源：2006年4月號(hào)《財(cái)富》雜志作者：David KirkpatrickBrutal competition. A stock going nowhere. Microsoft is in crisis, so Bill Gates has unleashed his new hire, soft...
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Cisco's new Umi: The answer to a question nobody asked
The company says its new video chatting device is just what people want. But a look at the competition -- and $600 price point -- doesn't seem to bode...
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New HP CEO's to-do list
Leo Apotheker is barnstorming the world as he embarks on fixing the culture and focus of the huge technology company. One to-do stands out above all t...
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A new contender for Buffett's job
Greg Abel, next in line?Warren Buffett's still-unrevealed succession plan is a subject of obsessive speculation in the financial world, where it recei...
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Apple's new pitch to Hollywood
With 8,000 movies and 50,000 TV episodes, the iTunes Store now needs to drive salesby Philip Elmer-DeWittApple (AAPL) makes a big deal about how many ...
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SAP's new world order
As the software giant's CEO goes solo, he faces troubling times.By Jessi HempelOn May 19 Leo Apotheker will become SAP's lone CEO after sharing the ti...
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